Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs

Tveeco is a free Apple iOS Mobile App that provides users with curated listings of their favorite primetime TV shows, aimed to making all our lives a little easier and efficient by quickly and easily letting users know what's "New Tonight." // M09 was approached by this startup and after in-depth research and consultation created the brand identity and user interface (UX) style guide for their entertainment product. Key objectives for the identity included; instant recognition, an upbeat attitude, friendly and personable characterization, and timeless simplicity. The colour palette was carefully selected to evoke a sense of ease and uniqueness, all while being cognizant in steering away from any existing TV related brands.

  • Project: Tveeco
  • Client: TreyCoco Inc.
  • Role: Art direction + design
  • Market reach: North America
  • Medium: Digital
  • Industry: Media / Entertainment
  • Category: Branding / Logo / UI / Digital