Rino Noto is a fashion and portrait photographer whose work has been described as ‘saturated colors with vital force’. M09 used this as a key design cue when approached by Rino to review and reposition his brand image. // The playful and unique typographic treatment to form the Rino Noto Foto brand identity along with associated rebranded graphics were applied to his stationery, digital and print marketing campaigns, and website.