Moto Journal

You do not need a therapist if you own a motorcycle, any kind of motorcycle! – Dan Aykroyd

As a follow-up to the Cycle Canada magazine rebranding, its French language counterpart 'Moto Journal' also received a full overhaul of its logo, magazine design and all collateral materials. Featured here is a Calendar that was used for marketing purposed to retain and attract new subscriptions. Repurposed are images from the magazine's feature story entitled 'German Porn' which showcase classic German bikes.

  • Titles: Moto Journal calendar
  • Client: LC Media
  • Role: Art direction + design
  • Market reach: National Canada
  • Medium: Offset printing
  • Industry: Motorcycles / Publishing
  • Category: Branding / Identity / Editorial / Print