Good & Beder

Simplicity is the ultimate sophistication. – Leonardo Da Vinci

Worked closely with proprietor / fashion designer on a new concept in sportswear — one that married high-quality and affordable pricing. The iconic logos we developed for the brand spearheaded the attitude and tone for their business collateral (swatchbooks, forms, hangtags, showroom signage) along with whimsical seasonal marketing campaigns (lookbooks, directmail, advertising). Blah blah blah… ;)

  • Project: Good & Beder
  • Client: Montana River
  • Role: Art direction + design
  • Market reach: North America
  • Medium: Printing
  • Industry: Fashion
  • Category: Branding / Logo / Graphics / Print