Cycle Canada

If you come to a fork in the road, take it. – Yogi Berra

Canada’s most regarded and leading monthly motorcycle magazine with content focussed on bike tests, travel stories, and product reviews. // M09 redesigned a fresh new logo and magazine layout to meet objectives of attract a new and younger audience, while reenergizing the visual experience for exist readership. For two years, delivered all art direction, layouts, photo editing, outsourcing creative content, house ads and production of each issue. The styleguides established set the design methodology for all issues used to-date.

  • Project: Magazine redesign
  • Client: Cycle Canada
  • Role: Art direction + design
  • Market reach: National Canada
  • Medium: Web printing
  • Industry: Transportation / Publishing
  • Category: Branding / Identity / Graphics / Print